How can a region measure its long-term appeal? The ®Compass for Territorial Balance in Paris-Saclay

ILLUSTRATION: ©ANMT Chair

On Friday 25 September, Christophe Alaux, Director of the A&NMT Chair and the IMPGT, led a working group on the ®Compassfor Territorial Balance with teams from Paris-Saclay University. Following on from Reims, it is now Paris-Saclay’s turn to receive training in this collective intelligence tool.

A tool for managing attractiveness over time

Designed by the team at the Chair in Attractiveness and New Territorial Marketing and a number of partners, the ®Compassfor Territorial Balance answers a simple question: how can a region monitor changes in its attractiveness over time?

To answer this, it combines three perspectives:

• internal and external perceptions of the region;
• objective indicators;
• the 17 Sustainable Development Goals (SDGs).

It does not rely on a single model to be applied universally. Instead, it enables each region to develop its own indicators and to measure, over time, its progress in terms of attractiveness.

From Reims to Paris-Saclay

Many participants at the Place Marketing Forum #PMF25 had discovered the Compass in Reims. It was presented on that occasion as a collective tool, to be used in a group setting.

Last Friday, it was the turn of Paris-Saclay University to take it up. Christophe Alaux, Director of the Chair and of the Institute of Public Management and Territorial Governance (IMPGT) at Aix-Marseille University, led a working group with the university’s teams to train them in its use.

The Chair would like to thank Sandrine Dupuy, Stéphanie Clemençon, Shyraz S., Anne Laure Patin and Séverine Alfaiate for the quality of the discussions.

An upcoming training session for local authorities

This workshop forms part of the roll-out of the Boussole. It will soon be offered as a training course, alongside the ©Fresque de tous les talents, the Chair’s other educational tool.