Tourism, now at the heart of regional attractiveness: a speech by Christophe Alaux

Illustration : ©Gazette des Communes

🎤 Back to Christophe ALAUX, Director of the Chaire Attractivité & Nouveau Marketing Territorial and of theInstitut de Management Public et Gouvernance Territoriale, in La Gazette des Communes: tourism, now at the heart of territorial attractiveness.

In this interview, he analyzed the increasingly close links between residential, economic and tourist attractiveness, placing them within a broader reflection on territorial identity.

In it, he also shared his view of the major changes at work in territorial policies, and the strategic role that attractiveness can play in a context of multiple transitions.

📖 To (re)discover here :
👉 https://lnkd.in/ekE6WTiW