A look back at the A&NMT Chair's Place Marketing Forum 2025

Illustration: ©The A&NMT Chair

🔍 A look back at the A&NMT Chair's Place Marketing Forum 2025

The 12th edition of the Place Marketing Forum was held on June 5 and 6, 2025 on the campus of Sciences Po Reims, bringing together over 200 public and private players involved in territorial attractiveness initiatives.

This year's event highlighted concrete solutions to help players meet the major challenges facing their regions, notably through the presentation of a new tool co-constructed by the Chaire Attractivité et Nouveau Marketing Territorial, One Provence, Provence Tourisme, Provence Promotion - the invest in Provence agency and the Métropole Aix-Marseille-Provence: the compass of territorial balance .

Conferences, think tanks, feedback and round tables provided an opportunity to cross-reference French and international approaches on a variety of themes: artificial intelligence, tourism of the future, health/quality of life, housing issues and examples of solutions, and anchoring students in local communities.

This 12th edition featuredinspiring initiatives from France and abroad: Lille, Aix-Marseille-Provence, Grand Est, Manche, Loire, Aveyron, Angers, Saint-Étienne, Reims, Granville, Médoc Atlantique, Toulouse, Seine-Maritime, as well as England, Belgium and Sweden. These are just some of the concrete examples that illustrate the richness and diversity of local attractiveness initiatives.

Four think tanks enriched the program on a variety of themes: governance and partnerships (with a focus on housing), health, sustainability and quality of life (health: a lever for regional attractiveness?), MICE and major events, as well as the image and perception of regions, with the results of the IMAGETERR®2024 study. There was also time for discussion on the vision of the "territorial marketer" profession.

Three organizations were honored this year for their contribution to territorial marketing:
- Territoires Hôtes prize won by Saint-Étienne Métropole
- Prix Jeune Talent awarded to Marketing Sheffield
- Prix Coup de Cœur du Public awarded to Agence One Provence

The forum also offered an opportunity to immerse oneself in the assets of the city of Rémaison through two eductours: a guided stroll to discover the city's Art Deco heritage, and a visit to the prestigious Domaine Pommery. This was a concrete way of enhancing the territorial experience, confirming PMF's position as a benchmark event in territorial marketing.