2025 Steering Committee

ILLUSTRATION: ©ChaireAttractivité et Nouveau Marketing Territorial

On January 22 and 23, we were delighted to welcome our partners and founders to theInstitut de Management Public et Gouvernance Territoriale, for our annual Steering Committee meeting.

A key moment to take stock of the year 2025, share current dynamics and co-construct together the future strategic orientations of the A&NMT Chair.

🗓 On the program for our first day:
The afternoon was devoted to collective reflection and sharing experiences.
On the program:
🧭 Presentation and creation of the Territorial Balance Compass©, a tool for questioning and aligning territories' attractiveness strategies.
🤝 Tour de table of partner news, encouraging exchanges and cross-fertilization of viewpoints

🗓 On the program for the second day:
🔎 Discovery of the Ipsos Synthésio e-reputation interface, a new social listening tool
📊 FOCUS VEILLE: sharing best practices, studies and reflections on trends to be observed
📌 hashtag#PMF26: presentation of the red threads of the next edition and the first cases solicited/considered
📜 A look back at the Territorial Marketing Manifesto
💡 Think Tanks work to structure the hashtag#PMF26, around 4 major themes:
🏥 Health, sustainability and anchoring
🤝 Governance and partnerships for attractiveness initiatives
🎭 MICE and major events
🤖 AI at the service of territorial attractiveness

Two days rich in exchanges, collective intelligence and future prospects.

Many thanks to all our partners and founders, both on-site and remote, for their commitment and the quality of their contributions.