ANMT Master’s 2 Study Tour

ILLUSTRATION:©A&NMT Chair

This week, students on the ANMT Master’s 2 programme atthe Institute of Public Management and Territorial Governance took part in the first Study Tour organised by the Chair in Attractiveness & New Territorial Marketing.

During three days of immersion in Toulouse and Rodez, the students had the opportunity to meet and exchange views with key players in the field of regional attractiveness in order to gain a better understanding of the strategies implemented by local authorities.

On the programme:
📍 An introduction to the work of Toulouse Team: economic attractiveness, the film commission and territorial strategy
📍 Presentation by the regional attractiveness agency AVEYRON ATTRACTIVITE TOURISME
📍 A visit to the Soulages Museum in Rodez and a discussion with its deputy director, Christophe Hazemann
📍 Meeting with the Toulouse Ambassadors’ Club
📍 Presentation of strategies for business establishment and investment in the Toulouse region
📍 Guided tour of the ‘Pink City’ organised by the Toulouse Tourist Office

These three days enabled the students to compare their academic learning with the practical realities of regional marketing, economic attractiveness and the influence of regions.

A big thank you to all the teams in Toulouse and Aveyron for their warm welcome and the quality of the discussions.

👏 A successful first edition that’s already paving the way for more!