ARTICLE | "My City - My Brand: The Role of Residents in Place Branding"
STUDY DISSERTATION | Developments and prospects for territorial brands in France - The case of the Alsace brand
STUDY DISSERTATION | Developments and prospects for territorial brands in France - The case of the Alsace brand
WEBINAR | Short distribution channels & promoting local products as territorial marketing tools
WEBINAR | Short distribution channels & promoting local products as territorial marketing tools
"Bring your world! an appeal campaign based on local ambassadors