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STUDY DISSERTATION | The impact of the imaginary built around a tourist destination on the visitor's experience: the example of the city of Paris

Student Productions Brand, identity and perception Tourism

SUMMARY

Céline CHEREQUE - Master 2 "Attractiveness and New Territorial Marketing" - Academic year 2021/2022

These days, we can observe a phenomenon of tourist enchantment that contributes to nurturing an imaginary world around tourist destinations. A gap can arise between these imaginary images and the reality of the areas visited. The following article examines the impact on visitors of this gap between the imaginary image created of a tourist destination and the reality experienced when visiting the area, by studying the case of the city of Paris.

To consult this study dissertation

This dissertation is available on request only to IMPGT students or partners of the A&NMT Chair. If necessary, we can put you in touch with the author.