ARTICLE | What’s in a Place Name: Reputation Components and Drivers? A Comparison of Five European Metropolises’ Perceptions

SUMMARY

Christophe ALAUX, CERGAM, IMPGT Aix-Marseille University, Director of the A&NMT Chair - Laura CARMOUZE, CERGAM, IMPGT Aix-Marseille University, Doctoral student - Sarah SERVAL, CERGAM, IMPGT Aix-Marseille University, Deputy Director of the A&NMT Chair

What do people know about metropolises? What role do territorial managers play in developing their image? These questions refer to territorial reputation, a managerial concept that decision-makers can use to promote territorial attractiveness.

This article sheds new light on reputation, based on French perceptions of five European metropolises: Amsterdam, Barcelona, Berlin, London and Paris. The results highlight four components of reputation (i.e. cultural heritage, economic vitality, quality of life, territorial personality) influenced by three factors (i.e. experience, formal and informal communication).