SUMMARY
On July 6, 2022, Normandie Attractivité and the Normandy Region organized a day-long workshop on the theme of storytelling for their network of medium-sized towns. On this occasion, Christophe Alaux, University Professor and Director of the A&NMT Chair, shared illustrations and an international benchmark of territorial storytelling practices. The presentation covered the main types of storytelling, its main principles and case studies of several territories.
The territories analyzed during the benchmark presentation are :
- Tasmania (Australia): "Tasmanian" place branding strategy
- Mississauga (Canada): territorial brand co-constructed in 1 year
- Edmonton (Canada): image shift with " Make something Edmonton " (pride of place)
- Adirondacks (United States): Real Adirondack Stories a grand narrative of the region by its inhabitants, producers and visitors
- Höga Kusten (Sweden): " Vi Landsbyggare " relies on its community of entrepreneurs to improve the perception of country living.
- Lieusaint (Seine & Marne): building an identity around a legend
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