Attracting and retaining customers: attractiveness objectives shared by public and private players in the region.
Attracting and retaining customers: attractiveness objectives shared by public and private players in the region.
COMMUNICATION | Identification of ambassadors' high involvement practices in territorial attractiveness strategies: a crossover between human resources management and place marketing - IPBA
COMMUNICATION | Identification of ambassadors' high involvement practices in territorial attractiveness strategies: a crossover between human resources management and place marketing - IPBA
COMMUNICATION | Beyond the City Brand: A Co-ownership Model Structuring Internal Intentions and External Perceptions- IPBA
COMMUNICATION | Beyond the City Brand: A Co-ownership Model Structuring Internal Intentions and External Perceptions- IPBA
CHAPTER D'OUVRAGE | Attractivité et Compétitivité des Territoires - Théories et Pratiques
