Territorial marketing and major events: boosting regional appeal

1 February 2018

To be watched Events and MICE Tech, Data & Innovation

Garo Camp - Marketing territorial et grands événements : supports d’attractivité pour les territoires

SUMMARY

Watch Christophe ALAUX's speech (Director of the A&NMT Chair) at GAROcamp Days, June 30, 2016 in Marmande.

Keywords: attractiveness, economic development, ecosystem, events, festival, territorial marketing, start-up, Garocamp, Garorock, Marmande, Val de Garonne, Nouvelle-Aquitaine.

Illustration : GaroCamp

Speech by Christophe ALAUX, Director of the A&NMT Chair at #GAROcamp Days, June 30, 2016

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Speech by Christophe ALAUX, Director of the A&NMT Chair at #GAROcamp Days, June 30, 2016 [Description]

Attractiveness is a major concern for today's regions. This ability to shine, to attract individuals or capital, on a permanent or occasional basis, and to keep them in the area, interacts with the creation and location of events. From a short-, medium- or long-term perspective, the relationship between the region and these events calls for a rethinking of territorial marketing.