SUMMARY
Capitalizing on the presence of an internationally-renowned festival, the Val de Garonne, a rural area located 1 hour from Bordeaux and 2 hours from Toulouse, is developing a global, cross-functional attraction strategy, not only by changing its image (from a tourist area to an innovation area) but also by improving its offering (installation of THD in the area, renovation of brownfield sites, etc.). Although GaroCamp Days is only in its second year, the results are more than encouraging, and the conditions are ripe to encourage the establishment and structuring of an ecosystem.
Keywords: Attractiveness, economic development, event, image, tourism, PMF18, Val de Garonne, France.
Illustration : PMF 2018
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