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PMF21 - Minutes Workshop 3: Innovation for the event industry

Resources Culture Place Marketing Forum
PMF21 - Couverture


Social and sustainable innovation, " phygitalization ": players in the events and cultural sectors are pioneers in innovative practices at the heart of local issues.

This fun, interactive workshop, organized during PMF21 in Marseille, offers an overview and discussion of innovative approaches tried and tested at events for the general public or MICE. Our "great witnesses" share their visions of tomorrow's events with you.

Key words: Report, Culture, Event, Festivals, Hybridization, Innovation, MICE, Phygitalization, PMF21, CSR, Sustainable development.

Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.