SUMMARY
Social and sustainable innovation, " phygitalization ": players in the events and cultural sectors are pioneers in innovative practices at the heart of local issues.
This fun, interactive workshop, organized during PMF21 in Marseille, offers an overview and discussion of innovative approaches tried and tested at events for the general public or MICE. Our "great witnesses" share their visions of tomorrow's events with you.
Key words: Report, Culture, Event, Festivals, Hybridization, Innovation, MICE, Phygitalization, PMF21, CSR, Sustainable development.
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