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#PMF18 | Winner: Indianapolis 500 Festival - SPORTS & EVENT MARKETING

Benchmark Events and MICE Place Marketing Forum


500 Festival is responsible for creating events and entertainment around a flagship event, the Indy 500. The legendary car race federates an entire community of volunteers, which the organizers draw on to raise the profile of the city of Indianapolis and the state of Indiana. 500 Festival has multiplied and diversified its events (parade, run, etc.), most of which are free, to reach a wider, more family-oriented audience.

Keywords: Ambassadors, attractiveness, volunteers, economic development, event, events, outreach, tourism, PMF18, Indiana, Indianapolis, United States, North America.
Illustration : PMF 2018

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