SUMMARY
According to a study by the Amadeus company, carried out by the YouGov institute (Nov. 2023), more than four out of ten Europeans questioned(*) have already traveled to attend a concert or festival, and among them 1 in 2 French people would be likely to spend more than 300 euros to repeat the experience. For Taylor Swift 's 2024 tour, for example, Amadeus data shows that"the volume of searches for international flights (**) to Paris increased by 17% during week 28 and when tickets went on sale, compared with the previous week".
(*) Study carried out in four European countries: France, Germany, UK and Spain / (**) From the following countries: Austria, Belgium, Switzerland, Germany, Denmark, Finland, Ireland, Netherlands, Norway and USA
Keywords : concert, culture, study, event, festival, motivations, music, tourism, music tourism.
Illustration: Adobe Stock - leszekglasner (c)
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