SUMMARY
Anne-Camille GUIMELLI - Master 2 "Attractiveness and New Territorial Marketing" - Academic year 2021/2022
Attractiveness is a key issue for countries, regions and cities seeking to attract leisure and business tourists, visitors, investors, companies, talent, students and future residents. The aim is not just to "get people moving", but to satisfy their expectations and needs, build loyalty and encourage them to return or even stay.
At a local level, the health crisis and the development of telecommuting have accentuated the trend already observed towards human-sized towns offering a better quality of life. This is a tremendous opportunity for these regions, while keeping in mind the delicate balance between territorial development and the well-being of local residents. But how do you make the most of all these rich and unique regions? How do you satisfy visitors and locals alike? Art and culture! They are a formidable lever of attractiveness, as demonstrated by the frantic race for labels (European Capital of Culture) and ever more spectacular cultural establishments.
To consult this study dissertation
This dissertation is available on request only to IMPGT students or partners of the A&NMT Chair. If necessary, we can put you in touch with the author.
