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Culture & events: What innovations are needed to integrate "phygitalization"?

Benchmark Culture Events and MICE Tech, Data & Innovation
Culture & événementiel : innovations & phygitalisation

SUMMARY

How can we make the most of innovations in the cultural and events sectors? The trend towards phygitalization of experiences has exploded with the health crisis: virtual tours, augmented reality, gamification, immersive and personalized exhibitions... players in these sectors are multiplying innovations that open up new prospects for territories in terms of bothimage andappeal.

Find out more about the various initiatives and best practices implemented in France and abroad.

Illustration: "Unreal City", an exhibition of virtual artworks in London-Acute Art

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