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STUDY DISSERTATION | Know-how tourism, a new lever for intra- and extra-territorial attractiveness? What is the link with regional brands? What are the conditions for success?

Student Productions Brand, identity and perception Tourism


Salima BENICHOU - Master 2 Public Management - "Attractiveness and New Territorial Marketing" - 2016

Every year in France, no fewer than 5,000 companies, brand museums and art studios welcome 13 million visitors, either throughout the year or for one-off events. A new form of tourism is emerging: know-how tourism (or economic discovery tourism). Awareness of know-how tourism as an economic lever is high, and local initiatives are multiplying. Communities are seizing on their living heritage to reveal themselves to their French and international clientele, responding to their demand for new experiences and authenticity. Through a few examples of tourism schemes, we will look at know-how tourism as a possible lever for a territory's attractiveness, and determine whether there really is a connection between know-how tourism, territorial marketing and territorial brands.

Key words: stakeholder buy-in, attractiveness, territorial economy, economic discovery tourism, know-how tourism, territorial brands, enhancement, company visits.

To consult this study dissertation

This dissertation is available for consultation at the IMPGT Library, 23 rue Gaston de Saporta, 13 100 Aix-en-Provence.

You can also contact Ms Annie DELANGHE at the A&NMT Chair(, who can send you the document or put you in touch with the author.