SUMMARY
The Route de la Rose is a tour that invites visitors to discover Orléans and the Loiret region, highlighting the historical heritage and horticultural expertise that form the region's identity. Designed around #experiential tourism anditinerancy, the project has brought together a number of public (local authorities, Orléans métropole, Loiret Tourist Office) and private (sites and parks, horticulturalists, accommodation providers, craftsmen and restaurateurs) players. It has benefited from European funding, which has enabled it to extend its scope, improve its offering and finance events and communication campaigns. The results have been impressive in terms of visitor numbers, buoyed by the back-to-nature and #slow tourism.
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