SUMMARY
Marc Thébault, a territorial marketing consultant, has been mapping territorial brands for several years, with the support of Vincent Gollain, the Observatoire de la #ComPublique Numérique and the A&NMT Chair.
Based on this work, the Chaire A&NMT wanted to share with you a map of French territorial brands (global, residential and/or talent and/or economic and/or tourism; excluding tourism-only brands), including complementary elements such as platforms dedicated to attracting talent, ambassador networks, labels and licensed product boutiques.
For each of the brands identified, you will therefore find on this map :
- The brand
- Pilot structure(s)
- Territory concerned (scale and number of inhabitants)
- Brand targets (global, residential, talent, economic or tourism)
- Brand platform
- Ambassador network website
- Website for labels and/or licensed products
- Website dedicated to talent and job offers
- Social networks: Instagram, Facebook, TikTok, Twitter-X, LinkedIn
- Youtube/ Vimeo channels
This work is intended to be as complete as possible, but is of course not exhaustive... Don't hesitate to let us know of any new brands launched in your territories, or brands we may not have identified 😊 We hope to complete this work soon with a few international brands...
Territorial brand mapping
Zoom in on France and/or display the map in full screen mode (icon at top right).
Click on the logos or display the menu on the left of the map (small white arrow icon, to the left of the A&NMT Chair logo). For each brand, a window opens with all platforms (brand, ambassadors, labels & boutiques, talents and jobs...) & social networks.
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