SUMMARY
Launched in October 2023, the "Pyrenees" brand aims to promote the Pyrenean massif through a collective marketing strategy. The fruit of a co-creation process initiated in 2015, it federates Pyrenean players around a common identity and is aimed at different targets: residents, visitors and entrepreneurs. This project, driven by the " Agora Pyrénées " association and the " Agence des Pyrénées ", stands out for its collaborative approach, involving numerous local players. The brand is positioned around "Pyrenean hospitality": it aims to promote a new model of territorial development that combines identity, local economic development and sustainable management of the massif's natural resources.
Keywords: branding, collaboration, sustainable territorial development, governance, inhabitants, hospitality, shared brand, territorial brand, cross-border brand, mountain, public-private partnership, place branding, Pyrenees.
Illustration: Pyrenees brand (c)
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
