SUMMARY
Initiated by the Conseil Départemental de Loir-et-Cher, the "Be LC" initiative aims to promote the region's development by uniting the department's players under a common territorial brand.
The attractiveness agency wishes to focus on attracting new talent and residents. To achieve this, it has two main objectives:
- Unite and mobilize the pride of Loir-et-Cheriens around the "Be LC" brand, making them ambassadors for the region in the media and on social networks via the hashtag #fiersduloiretcher.
- Attract new talent by facilitating the installation of new professionals, their spouses and their families.
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