NOTE | Territory brands in mid-sized towns

Note by Christophe ALAUX, University Professor, Director of the A&NMT Chair and Director of the IMPGT, Aix-Marseille University.

TABLE OF CONTENTS

I. A new metropolitan competition: major metropolises vs. mid-sized cities
II. Territorial branding strategies for mid-sized cities
A.Brands shared by many regions
1. Annecy Mountains
2. Clermont Auvergne Métropole
3. Brest Life
B.Brands positioned on creative and innovative identities
1. Avignon, Terre De Création
2. Just Dijon
3. Inspire Metz
4. Tours Loire Valley
C.Influential brands
1. Of Course Le Mans
2. Mon Cœur Valence
3. Amiens Naturellement...
References
A. Chaire A&NMT watch sheets
B. News from other French cities