MOOC ‘Regional Attractiveness and Marketing’: a new session not to be missed

ILLUSTRATION: ©ANMT Chair

The Chair in Attractiveness and New Territorial Marketing (A&NMT) is delighted to announce the return of the MOOC ‘Attractiveness and Territorial Marketing’, available free of charge on the FUN-MOOC platform. Registration, which opened on 20 July 2026, remains open until 5 October 2026, with the course starting on 21 September 2026.

Who is this MOOC aimed at?

This course is aimed at elected representatives, local authority staff, regional development professionals, students, and, more broadly, anyone with an interest in the future of regions.

What you will learn

• To understand the key challenges facing regional attractiveness
• Discover strategies and lessons learnt from regions in France and internationally
• Acquire the tools and methods to make a difference in your region
• Benefit from presentations by over 30 researchers, experts and practitioners

Practical details

• Course start date: 21 September 2026
• Duration: approximately 1 hour 30 minutes of training per week, for 4 weeks
• A skills badge will be awarded upon successful completion of the quizzes
• Free access; registration open until 5 October 2026

A partnership serving local areas

This MOOC is offered by the Chair in Attractiveness & New Territorial Marketing, in partnership with the CNFPT (National Centre for Local Public Service), the CNER (Federation of Attractiveness, Development and Innovation Agencies), EURADA (European Association of Development Agencies) and Business France.

How to register?

Registration is now open on the FUN-MOOC platform.

If you encounter any difficulties whilst registering, you can contact the A&NMT Chair by email:

• annie.delanghe@univ-amu.fr
• sarah.djalal@univ-amu.fr