The Master 2 in Regional Attractiveness and New Territorial Marketing is also available on a ‘tailor-made’ basis!

ILLUSTRATION: ©ANMT Chair

Are you a professional working in the field of regional attractiveness and keen to develop your skills, draw inspiration from best practices and learn about new methodologies? Design your own study programme, module by module, from the courses offered on the Master 2 A&NMT programme at the Institute of Public Management and Regional Governance (IMPGT), running from November 2026 to May 2027.

A programme tailored to your needs

The Master 2 in Public Management, specialising in Regional Attractiveness and New Territorial Marketing, is affiliated with the A&NMT Chair. It is open to professionals on a modular basis: you choose the modules that best suit your role and your career development goals.

The programme’s objectives

• To acquire a methodological framework
• Strengthen your analytical skills
• Develop a cross-functional perspective
• Build your network

Key areas of the course

1. The fundamentals of place marketing
2. The cross-sectoral nature of regional marketing
3. Collaborative and experiential digital marketing
4. Governance and specific areas of regional marketing
5. Career placement and networking

Courses led by leading industry professionals

All courses are taught by industry experts: Christophe Alaux, Paul-Vincent Marchand, Xavier Mercier, Jean Pinard, François Navarro, Lionel Flasseur, Anaïs Hernot, Fabrice Dalongeville, Laetitia Cassuto, Marie Bougeois, Laurie Souvignet, Véronique Fermé, Aurélie Basse, Thibaut Paulin, Patrice Vassal, Sophie Louet, Frédéric Raymond, Hubert Calmettes, Axelle Baheux and Peggy Molina.

Practical information

• 📍 Venue: face-to-face course at the IMPGT, 14 avenue Jules Ferry, Aix-en-Provence
• 💶 Fee: €170 per person per training module
• 📜 Certificate: a training certificate is issued at the end of each module completed

How to register?

To register for individual modules, please contact Annie Delanghe:
✉️ annie.delanghe@univ-amu.fr