Launch of the new Attractiveness and New Territorial Marketing Chair website

The Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) launches its brand new website for professionals, elected officials and future talents in the field of attractiveness and territorial marketing.

Officially presented at the 10th edition of the Place Marketing Forum, the international meeting place for attractiveness and territorial marketing, the A&NMT Chair invites you to discover its brand new online media, conceived and designed to support the founding territories and partners of the Chair, as well as all professionals in the sector.

The aim is to centralize all the services offered to member territories, while showcasing the productions of the Chair's teams.

The portal is divided into five main sections:

• [INFORMATION] The editorial content of this page focuses on all our academic and research activities (training courses, participation and presentations at scientific conferences, publications and research, studies and editorial partnerships), as well as projects aimed at the professional world (presentations at territorial marketing meetings, partnerships to drive working groups, organization of PMF editions and the Chair's think tanks). Another new feature for the network of local authority partners of the Chair is that they will now be able to share their news directly in the dedicated "News from founders and partners" section. This section, which is open to all readers, was created to highlight the projects and approaches of member territories, and enable professionals to keep a constant watch.
• [S'INSPIRER] Inspirer les acteurs des territoires, avec une sélection des meilleures pratiques de marketing territorial, en France et à l'international. Thanks to its permanent monitoring and benchmarking teams, this section focuses on the distribution and sharing of monitoring publications and other useful resources, written or identified by the A&NMT Chair. All readers have access to the documents listed and to the publication summaries. Premium content, on the other hand, is intended exclusively for the Chair's founding and partner communities.
• [TO TRAIN] To train young talent, current and future professionals, as well as local councillors, on the subject of regional attractiveness. The Chair currently offers one diploma course and three certificate courses:
  • Master 2 Public Management, Attractiveness and New Territorial Marketing, aimed at professionals in career transition and students with a Master 1 in management, economics or law. The Master's program is available for both initial and continuing training, with a sandwich course available for students wishing to complete the program under an apprenticeship or professionalization contract.
  • Ala carte seminars, offered to professionals wishing to acquire or reinforce skills in specific areas.
  • Training for local councillors, aimed at raising awareness of attractiveness issues and understanding its aims (these are mentioned in the Manifeste de l'attractivité et du marketing territorial).
  • The MOOC attractivité, created in partnership with Cnfpt, CNER, EURADA and Business France. This 100% online course is designed to provide training in the fundamentals of territorial marketing. Registration details are available on the dedicated pages.
• [RECRUIT] Helping organizations to identify and recruit new talent, to support the development of new projects in the region. Three sections are dedicated to recruiters in the sector, enabling them to better target their searches according to three profiles: recruiting young graduates, apprenticeships or internships. These three sections centralize essential information for managers and recruiters in the sector, both in terms of administration and management of the young employee. A number of tools and resources are available, including a CV library, a guide to assignment types by silo (economic development, tourism, attract-invest, etc.), a space for posting job, apprenticeship or internship offers, and much more.
• [MEMBER AREA] Finally, local authorities who are members of the A&NMT Chair have premium access to various scientific content and productions ( IMAGETERR® studies and E-reputation of territories) and monitoring. A brand-new, personalized dashboard has been launched, providing optimum centralization of all services on offer.

More than just an institutional presentation of the Chair's activities, this brand-new portal aims to become a truly useful medium for all those involved in making territories shine.

A word about the Attractiveness and New Territorial Marketing Chair

Since 2012, the Chaire attractivité et le nouveau marketing territorial has been serving as a source of inspiration for those involved in attractiveness and territorial marketing. A collaborative place for sharing, reflection and transmission, it is housed within the IMPGT (Institute of Public Management and Territorial Governance) Training and Research Unit at Aix-Marseille University. It forms a bridge between the world of practitioners, the academic world and all those with a passion for territorial marketing. To find out more about the Chair, go to About the Chair.