IMPGT Master 2 Attractiveness and New Territorial Marketing students take part in Hackathon 2023!

Students in the IMPGT's Master 2 in Public Management, Attractiveness and New Territorial Marketing program, took part in the 3rd edition of the Hackathon, organized by the Chaire A&NMT teams.

What is the Hackathon made in Chaire A&NMT?

Organized over three days, students are divided into several teams to co-create a project on a given issue. It's an excellent way for them to develop their creativity, while reinforcing their ability to listen and analyze.

This year's theme was: "Toulouse Métropole and the attraction of international students". Their mission was to find solutions to boost the attractiveness of the metropolitan area to international students.

The three working groups had distinct objectives and focuses:

Focus 1: Benchmark innovative strategies for attracting international students.

Benchmark innovative strategies in France and abroad to attract and retain international students.

Axis 2: Communication strategies to promote local Summer Schools.

Reflect on specific and adapted communication for each Summer School (targets, objectives, action plan/backward planning with media, visual identity, tone & messages, budget...).

Focus 3: Onboarding international doctoral students.

The aim of this assignment was to work on a project to "capitalize" on the skills of doctoral students, who, on graduating, can become prescribers for university destinations.

Supported by the Hackathon's pedagogical team and coordinator, the students had the opportunity to talk to numerous local players (training managers, Summer School managers, former doctoral students, etc.) during semi-directive interviews.

The event ended with a presentation to a jury, made up of partners and educational managers:

• Christophe Alaux, Director of the IMPGT and the A&NMT Chair ;
• Sarah Serval, Associate Professor and Deputy Director of the A&NMT Chair;
• Patrice Vassal, Managing Director of the Toulouse Métropole Attractiveness Agency;
• Muriel Martin, Public Relations Manager, Agence d'Attractivité de Toulouse Métropole;
• Julie Soupene, Promotion Officer, Agence d'Attractivité de Toulouse Métropole;
• Fabrice Dalongeville, Collaborative Marketing Consultant and Mayor of Auger-Saint-Vincent (Oise).

A big well done to the students for their involvement! These three days of work will enable our partner, the Agence d'attractivité de Toulouse Métropole, to come away with a number of ideas and roadmaps on which the agency's teams can build.

A word about the IMPGT

Created in 1996, the Institut de Management Public et Gouvernance Territoriale (IMPGT) is the only public management training and research unit in France. Part of Aix-Marseille University's law and political science sector, the IMPGT trains future managers to improve the performance of public systems.

Based on a multi-disciplinary approach (law, economics, management), extended to the social sciences and applied to the non-market sector, the training offer, backed up by dynamic research in public management, is open to both initial and continuing education students. The courses available range from a Bachelor's degree in Public Administration, with a specialization in Public Management, to various Master's degrees covering several fields of specialization (Administrations & local authorities, Health & medico-social, Culture, Communication, Marketing and Territorial Attractiveness, Quality - risk management and development), as well as a Research Master's degree leading to a PhD in Management Sciences. Visit theIMPGT WEBSITE to find out more.