Corporate Social Responsibility: launch of the Metropolitan Barometer at the IMPGT

ILLUSTRATION: ©IMPGT

On 16 October 2026, the Institute of Public Management and Territorial Governance (IMPGT) hosted the launch of the first exploratory study on Territorial Corporate Responsibility (RTE) in the Aix-Marseille-Provence metropolitan area.

An event to put TCR on the region’s agenda

Organised by Gomet’ Media and the consultancy firm Partis-Pris Conseil, with the support of the Chair in Attractiveness and New Territorial Marketing, this event brought together around fifty organisations from the Aix-Marseille region. It also marked the official launch of the Metropolitan TCR Barometer.

The morning had three objectives:

• To explore the initial findings of the exploratory study
• To hold a round-table discussion with local business leaders
• To lay the foundations for a collective drive around the RTE

The Barometer: a tool for long-term monitoring

This study is only a first step. The Barometer will enable us to monitor, over time, businesses’ commitment to their local area. It will thus provide economic and public sector stakeholders in the region with common benchmarks for measuring, comparing and improving practices.

For the A&NMT Chair, this initiative ties in with its work on regional attractiveness and marketing: an attractive region is also one where businesses are committed to and work alongside it.

Acknowledgements

We would like to thank Jean-François Eyraud and Marion Pigamo for this initiative, as well as our key speakers and experts: Sandrine M., Laurent Laik, Nicolas Mat, Timothée Duverger, Anaïs Jacoby and Christophe Alaux.

Thank you also to all the partners and participants, who made this event a truly fruitful opportunity for discussion.