The ‘Bretagne’ brand brings its partners together to focus on regional marketing in an era of change

ILLUSTRATION: ©Marque BRETAGNE

In Saint-Malo, the partners of the Bretagne brand gathered for a new Regional Meeting dedicated to the challenges of regional marketing and the future of the Breton narrative.

How should we approach the attractiveness of regions in a context of transition? What collective narrative should we build to support regional transformations?

It was around these questions that the partners of the Bretagne brand gathered in Saint-Malo, during a Regional Meeting organised to coincide with the Route du Rhum – Destination Guadeloupe.

A day dedicated to collective intelligence

The day gave participants the opportunity to take a step back, share their experiences and exchange views on the challenges facing Brittany’s appeal.

The meeting opened with a presentation by Maxime Blondeau, followed by a round-table discussion entitled ‘What challenges and what regional narrative for the Brittany of tomorrow?’, attended notably by Loïg Chesnais-Girard, President of the Brittany Region, in his capacity as a key speaker.

Discussions focused in particular on the challenges facing the region, the factors driving its appeal and how to collectively build a forward-looking regional narrative.

Networking to shape the attractiveness of tomorrow

Beyond the presentations, this meeting highlighted the importance of partner networks and collective mobilisation in regional marketing initiatives.

A highlight for sharing experiences, generating new ideas and strengthening cooperation to enhance the attractiveness of regions.

👏 The A&NMT Chair commends this initiative and congratulates the ‘Bretagne’ brand, as well as all the partners and speakers who took part in the day’s events.