Renewing the destination brand: Vendée Bocage becomes "Vendée Vallée, history with a capital V".
Villa Kujoyama in Kyoto: a Franco-Japanese cultural institution
Villa Kujoyama in Kyoto: a Franco-Japanese cultural institution
Branding a stateless nation: Catalonia's diplomatic relations
Branding a stateless nation: Catalonia's diplomatic relations
Experiential marketing, gastronomy and tourism: the strategy of Burgos, Castilla y Leon, Spain