SUMMARY
As part of the Pays de la Loire eTourism Academy, Grégoire CHARTRON (Le Weboskop) explains the impact of AI on the online visibility of tourism and leisure stakeholders.
He provides keys to understanding how AI tools work, as well as recommendations for optimizing online visibility by integrating the new uses of Internet users, in particular the use of generative artificial intelligence tools to carry out their searches. By humanizing content, structuring the site and developing offline authority, GEO becomes a complementary lever to SEO for tourism attractiveness professionals.
Keywords: offline authority, trust, digital, data, artificial intelligence, AI, Generative Engine Optimization, GEO, Global Search Optimization, GSO, human, digital marketing, search engine, natural referencing, Search Engine Optimization, SEO, Social Search, tourism, traffic, online visibility.
Illustration: Le Weboskop
WEBINAR | Impact of AI on SEO - Le Weboskop x Académie eTourisme des Pays de la Loire
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Any questions or comments?
Christine CUENCA, Head of research monitoring and promotion
christine.cuenca@univ-amu.fr - 04.13.94.21.17
To find out more :
- Grégoire CHARTRON, Tourism and the impact of AI: how to develop your visibility in 2026, Le Weboskop
- Nicolas FRANÇOIS, 1er avril 2026, Et si votre prochain visiteur planifiait son séjour sans jamais visiter votre site ?, IA & Tech Travel Café.
- Siècle Digital, 31/03/2026, Quels types de contenus les IA génératives citent vraiment (et ceux qu’elles ignorent) - Wix Studio AI Search Lab.
