SUMMARY
NEW FORMAT!
In the "Flash markterr", the A&NMT Chair teams identify innovative territorial projects or projects with a positive impact on the challenges of territorial attractiveness. The aim is to provide you with a quick overview of a cross-cutting issue, with examples of inspiring practices in France and abroad. This overview takes the form of synthetic maps to be scrolled through in "carousel" mode.
For this third "Flash markterr", we invite you to explore the theme of generative AI in the tourism sector. How are destinations embracing these new technologies? What are the innovative uses of Gen AI in tourism?
Keywords: conversational agent, automation, chatbot, ChatGPT, communication, Gen AI, content generation, customer relationship management, generative artificial intelligence, marketing, new technologies, personalization, robot.
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
