SUMMARY
Jean Lou FUCHS - Master 2 "Attractiveness and New Territorial Marketing" - Academic year 2017
The almost uninterrupted growth of international tourism over the past 20 years has taken place despite the many hazards affecting its activity, some of which call into question the physical safety of travelers. The perception of risks by these same travellers, via mechanisms that are both rational and totally subjective, affects the image and reputation of a region. The construction of a reputation (bad, neutral or good) integrates a certain number of parameters (perceived image, representations, etc.) on which territories involved in a tourism, economic or global attractiveness initiative strive to act. What levers should a region use to improve its reputation, at the heart of the process of choosing a destination? Among these territories, Palestine (West Bank) suffers from a negative reputation for historical, religious and political reasons. Based on a tourism project (Masar) structuring the Palestinian territory, this study looks at the conditions for improving Palestinian attractiveness, and considers the best territorial marketing practices to be implemented in this territory. Experiences in other territories will also be discussed.
Keywords: attractiveness, image, reputation, resilience, tourism, perception, Palestine
To consult this study dissertation
This dissertation is available on request only to IMPGT students or partners of the A&NMT Chair. If necessary, we can put you in touch with the author.
