SUMMARY
Youssef TJAMILOU - Master 2 "Attractiveness and New Territorial Marketing" - Academic year 2021/2022
Revitalizing city centers involves economic, social, demographic and ecological issues, as well as the development of smartcities.
Revitalization issues are notably linked to the desertification of city centers. This phenomenon of desertification is due to a number of factors, including metropolization, the peripheralization of small and medium-sized towns, changes in the commercial fabric of city centers, an aging population and the need for user information.
Territorial intelligence presents itself as a solution to the problems of town center dynamism. Territorial intelligence is a lever for action. This lever is illustrated by the digital transformation of downtown players (digitization, digitalization, digital transformation), by information governance between stakeholders, and finally, by data orientation.
To consult this study dissertation
This dissertation is available on request only to IMPGT students or partners of the A&NMT Chair. If necessary, we can put you in touch with the author.
