SUMMARY
Moderated by Raphaèle PERES (IMPGT), the workshop provided an opportunity to discover two tools for economic attractiveness, and to exchange views with experts on the challenges of data for territories. Mathieu ROUSSENNAC (Director of Attractiveness, Bordeaux Métropole) presented a GIS(Geographic Information System) tool developed within the metropolis. On a regional scale, Arnaud CACQUEVEL (Marketing Manager at Bretagne Développement Innovation) explained the benefits of CRAFT, a database listing companies, skills and academic knowledge in the region.
Key words: Attractiveness, data, economic development, digital, business, geolocation, territorial intelligence, tools, Bordeaux Métropole, Bretagne.
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