Strasbourg: a tramway to anchor the city's image as European capital

SUMMARY

The tramway is increasingly being deployed in metropolises around the world, as it facilitates mobility for users and city dwellers while preserving air quality. Used as a device anchored in the urban landscape, the tramway can serve as a showcase and demonstrator for a territory, a city or a territorial brand. As a brandflag, the tramway is a symbol that represents the territory and conveys the values, architecture and aesthetics associated with it. The Eurometropole of Strasbourg is developing the tramway as part of a process of urban requalification, with the aim of reinforcing its identity as a European capital and cross-border city. To date, six lines in the colors of the"Strasbourg the europtimist" brand run on a network of over 65 kilometers.

Keywords: design, territorial brand, metropolis, mobility, quality of life, influence, transport, Strasbourg, Europe.

Illustration: © Philippe Schalk - Eurométropole de Strasbourg