SUMMARY
The French and Swiss intermunicipalities of Greater Geneva have formed a metropolitan cluster to coordinate their territorial policies. The aim is to support demographic and economic growth while limiting the negative impact of mobility on this 2,000 km² catchment area. A structuring project, the "Léman Express", has been launched to improve the quality of life of local residents, strengthen their sense of belonging and guarantee the accessibility and competitiveness of the cross-border territory.
Keywords: Attractiveness, brandflag, innovation, investment, territorial marker, mobility, public policies, cross-border project, ecological transition, transport, Greater Geneva, France, Switzerland.
Illustration: Map of the Léman Pass, www.lemanpass.com
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