SUMMARY
Since 2017, the Attractiveness and New Territorial Marketing (A&NMT) Chair has been conducting a major national survey every two years to gain a deeper understanding of the image of territories among the general public.
Called IMAGETERR®, this benchmark study provides a better understanding of the perceptions and mental representations associated with the Chair's partner territories.
IMAGETERR® is based on two complementary approaches:
- Exploring the "ideal territory" by identifying French people's criteria and aspirations;
- Measuring the image of the A&NMT Chair's partner territories (cities, metropolises, départements, regions).
This page is dedicated to the IMAGETERR® France results, as presented by Christophe Alaux at the "IMAGETERR24 study and the Chair's collective intelligence tools" conference, held on September 26 in Paris, in the presence of partners and territorial marketing experts.
Here we share with you the first results of the 2024 edition, devoted to the first axis: exploring the "ideal territory" of the French.
Keywords: Residential appeal, territorial appeal, study, image, residential mobility, perception, territories.
Methodology
📊 A survey conducted by Chaire A&NMT
📋 An online self-administered questionnaire (CAWI) with a nationally representative sample of French people by CSA (quota method by age, gender, CSP, location...)
🎯3,202 people surveyed from December 16 to 23, 2024
💡 Since 2024, partner territories have benefited from an interactive report on the SPHINX platform, enabling them to explore their results and carry out in-depth analyses (see "Espace partenaires")
