"L'hiver à contre courant" campaign wins award at Rencontres du E-Tourisme 2023 - Jury prize for Attitude Manche

Illustration : Attitude Manche

Credit : PRODUCTION - Attitude Manche | PRODUCTION - Captain Yvon Studio | CAMERA - Grégory Mignard & Jeremy Janin | VOICE & APPARITION Alex Strohl & Isaac Johnston

The Attitude Manche agency team was awarded the "Jury Prize" at the Rencontres du E-tourisme, held on October 12 in Pau, for its refreshing campaign: "L'hiver à contre courant" ("Winter against the current").

"By being there, in the heart of winter. We'll be able to blend in better with the scenery. This time, I took my friend Isaac to discover La Manche. From Mont Saint-Michel to Cap de la Hague! Photography will be our quest, the bike our tool and encounters our common thread".

Source : L'hiver à contre courant

This campaign, carried out in collaboration with various players in the Manche region, captures the essence of the region's very identity and puts the spotlight on La Manche "in the heart of winter". More than a promotional campaign, it's above all an ode to adventure and to the attachment of local people to the land where they live. We discover La Manche unfiltered, with its wintry atmosphere, through the eyes of Alex Strohl, international photographer and film-maker, and the film duo Grégory Mignard and Jeremy Janin.