Attractiveness seminar, reflection on the Loire department's attractiveness strategy

Illustration: Département de la Loire

The Attractiveness Seminar, organized by our partner the Département de la Loire, was held today at the Feurs racecourse.

More than 200 participants were on hand to discuss the latest news from the region and co-construct a strategy to boost the department's reputation. The program featured a number of expert speakers on territorial marketing, including Christophe ALAUX, Director of the Chaire de marketing territorial.

Other experts and network members in attendance included Paul-Vincent MARCHAND, Director of Attitude Manche (the attraction agency for the Département de la Manche) and Jean PINARD, Director of the Comité Régional du Tourisme et des Loisirs d'Occitanie.