Christophe ALAUX and Laura CARMOUZE went to Barcelona on Thursday, November 9, 2021 at the Universitat Pompeu Fabra for the 5th meeting of the International Place Branding Association. This event aims to bring together researchers and academics who work on the issues of Place Branding and territorial marketing (where the Place Marketing Forum is rather for elected officials, experts and managers who are concerned with the issues of territorial attractiveness).
During the evening organized within the framework of the conference, Robert Govers (president of IPBA) and Christophe Alaux (director of the Institute of Public Management and Territorial Governance and of the A&NMT Chair) made official the announcement of the location of the next edition of IPBA. The sixth edition will take place at the IMPGT in Aix-en-Provence, where 150 international researchers and practitioners will present studies, theories and case studies on the issues and problems of territorial marketing.
A wonderful opportunity for the Chair to exchange on territorial issues with all the actors who are mobilized to advance these exciting topics.
Our readers are also interested by
Lancement du 1er MOOC sur l'attractivité et le marketing territorial !
