The Cantal department has launched its attraction agency: "Cantal Attractivité"

Illustration: © Cantal, le Département - "Les Clefs du Cantal" concierge service advertising campaign"

The Cantal department has launched its attraction agency: "Cantal Attractivité"

In 2023, our partner, the "Département du Cantal", has set up its attract agency "Cantal Attractivité", in the form of a mixed syndicate. This structure includes the communes of Mauriac and Saint-Flour, the EPCIs of Pays de Mauriac, Pays de Salers, Gentiane, Sumène Artense, Hautes Terres, Saint-Flour Communauté and Cère et Goul, and the three consular chambers.

The syndicate has a number of objectives:

• Carrying out actions relating to the promotion and attractiveness of the Department with the partners who are members of the Syndicat Cantal Attractivité 
• Managing the Groupement d'Action Locale (GAL) of the European LEADER Auvergne-Rhône-Alpes Cantal program over the entire departmental territory

" The Syndicat's mission is to develop the guidelines that were validated as part of the demography collective, which worked on the issue of attractiveness culminating in the approach: " Cantal à la hauteur de vos projets".

Source: Rapport d'Activité 2023-2024, p.6

The values put forward are :

• Authenticity
• Commitment, 
• Local roots,
• Proximity,

• Natural setting.

   

Since its creation, the mixte syndicate "Cantal Attractivité" has been carrying out a number of actions in the following areas:

• Events : events & trade fairs: "Origine Auvergne ", "Forum Emploi ", "Salon de l'Agriculture "...
• Communication: organization of a unique treasure hunt to win a house in a Cantal village, storytelling of 12 videos, development & optimization of the Cantal brand...
• Reception methodology: creation of a territorial concierge service "Les Clefs du Cantal ", training in welcoming new arrivals...
• Network: creation and optimization of partner networks, creation of the "Cantal Expat Network", optimization of digital/web communication under a common "Cantal Auvergne " banner...

For more information on the "Cantal Attractivité" agency: Rapport d'Activité 2023-2024

To find out more:

• The "Cantal Auvergne" Platform
• The "Les Clefs du Cantal" Conciergerie
• Rapport d'Activité 2023 du Conseil Départemental du Cantal