BIP CIVIS: Attractiveness, Branding and Governance of Cities and Urban Regions !

Illustration: ©Chaire A&NMT

🌍✨ The Chaire A&NMT at the CIVIS BIP program on Attractiveness, Branding and Governance of Cities and Urban Regions!

The Attractiveness and New Territorial Marketing Chair was pleased to contribute to the CIVIS BIP program alongside Martial Pasquier - University of Lausanne, Vincent Mabillard - Free University of Brussels and Christophe ALAUX - Aix-Marseille University - Institute of Public Management and Territorial Governance.

This hybrid teaching and European mobility program combines online learning with a week-long immersion for students at a partner university abroad(IDHEAP at theUniversity of Lausanne).
At the heart of the Cities, Territories & Mobility theme, the Chair's partners shared their expertise in attractiveness and territorial marketing. A great opportunity to exchange ideas with international students and explore territorial issues through various case studies on:
🔹 The regional economy
🔹 Protected designation of origin products
🔹 The sports ecosystem
🔹 Approaches to place marketing
🔹 Residential attractiveness
🔹 Tourism strategies

Many thanks to our partner Paul-Vincent Marchand - Attitude Manche for his feedback and enriching exchanges with the students. Thanks also to all the managers, participants and speakers for their contribution to this week rich in knowledge transmission and exchanges! 🙌

Aix-Marseille Université ｜Institutde Management Public et Gouvernance Territoriale｜ National & Kapodistrian University of Athens｜ Université libre de Bruxelles｜ University of Bucharest｜ University of Glasgow｜ University of Lausanne｜ Universidad Autónoma de Madrid｜ Sapienza Università di Roma｜ Paris Lodron Universität Salzburg｜ Stockholms universitet｜ Eberhard Karls Universität Tübingen