The "Attractiveness and Territorial Marketing" MOOC returns in September!

Illustration : Adobe Stock - @momius

The MOOC "Attractivité et Marketing Territorial" returns from September 23 to October 21, 2024 on the France Université Numérique (FUN) platform.

The Chaire Attractivité et Nouveau Marketing Territorial, in partnership with CNER, CNFPT, Business Franceand EURADA had launched this MOOC in January 2022. On the strength of its success - over 6,000 participants! - a new training session is scheduled to start on September 23.

The registration are open until October 6.

What does the course cover?

This online training course aims to present the fundamentals of the profession and the issues involved in developing regional attractiveness initiatives. It is also based on inspiring case studies and covers the various fields of attractiveness:

• Session 1: Definitions, Methods, Strategy and Governance
• Session 2 : Tourism Attractiveness - leisure and business tourism
• Session 3: Economic attractiveness - companies and talent
• Session 4: Specific attractiveness of rural areas

Who is the MOOC for?

This MOOC is aimed at :

• professionals in charge of attractiveness and territorial marketing missions within various structures (economic development, tourism and innovation agencies, urban planning agencies, competitiveness clusters and technopoles, consular chambers, economic, attractiveness and international departments of local authorities);
• consultants and consultancies specializing in territorial marketing/attractiveness;
• students, future professionals in these fields.

What are the prerequisites?

There are noprerequisites for this course. This course is a real tool to help you gain a better understanding of the many themes and fields related to territorial marketing, and to build a solid knowledge base.

A free and flexible format!

The MOOC is totally free and accessible at any time. You'll be able to benefit from the advice of leading experts in territorial marketing and attractiveness, during online sessions organized over 4 weeks, comprising 30 videos ranging from 1 to 4 minutes. Resources will be provided during the sessions (bibliography, useful links, infographics, graphics, etc.) to optimize your learning experience.

Where can I register?

Find all the information about the MOOC and register on the FUN platform.