About the Chair
+10 years
Inspiring place attractiveness actors
37
Founding territories and partners
+500
International benchmark and reserch publications
4
Trainings and certifications in #markterr
63
Awarded projects at the Place Marketing Forum
Latest publications
Urban Resilience in Greater Sydney: Network-Based Metropolitan Governance
BENCHMARK | Global Cities Index 2026 – Oxford Economics
Clone of Newsletter n°10 | News from the Chair
Latest news
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The ‘Bretagne’ brand brings its partners together to focus on regional marketing in an era of change 2 November 2026 
2 November 2026The ‘Bretagne’ brand brings its partners together to focus on regional marketing in an era of change
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Corporate Social Responsibility: launch of the Metropolitan Barometer at the IMPGT 16 October 2026 
16 October 2026Corporate Social Responsibility: launch of the Metropolitan Barometer at the IMPGT
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The Master 2 in Regional Attractiveness and New Territorial Marketing is also available on a ‘tailor-made’ basis! 14 October 2026 
14 October 2026The Master 2 in Regional Attractiveness and New Territorial Marketing is also available on a ‘tailor-made’ basis!
The #markterr essentials
Master's degree in Public Management, New Place Marketing and Attractiveness
Training for local elected representatives
The place marketing and attractiveness MOOC
The place marketing and attractiveness MOOC
The place marketing and attractiveness MOOC
Founders and Partners of the Chair
Founded exclusively by French-speaking local authorities and supported by the IMPGT (Institute of Public Management and Territorial Governance), this university chair of territories is focused on monitoring, analyzing and exchanging information on the most effective and innovative attractiveness strategies and new marketing practices of territories around the world.
Since 2012, several territories have already joined us (regions, departments, metropolises, locla communities, cities), but also organisations (resorts, tourist offices, CRT, companies).
So why don't you?
