KEYNOTE | "Attractiveness approaches: principles, practices and trends" - Made In Jura celebrates its 20th anniversary
KEYNOTE | "What new paradigms for territorial attractiveness in the age of scarcity?" - Assises de l'Economie de Montpellier
KEYNOTE | "What new paradigms for territorial attractiveness in the age of scarcity?" - Assises de l'Economie de Montpellier
Attracting and retaining customers: attractiveness objectives shared by public and private players in the region.
Attracting and retaining customers: attractiveness objectives shared by public and private players in the region.
COMMUNICATION | Identification of ambassadors' high involvement practices in territorial attractiveness strategies: a crossover between human resources management and place marketing - IPBA
COMMUNICATION | Identification of ambassadors' high involvement practices in territorial attractiveness strategies: a crossover between human resources management and place marketing - IPBA
COMMUNICATION | Beyond the City Brand: A Co-ownership Model Structuring Internal Intentions and External Perceptions- IPBA