The Chair produces and resources multiple documents and publications on essential themes that feed the watch of territorial marketing and attractiveness professionals. This page is freely accessible to all readers. All content reserved for the A&NMT Chair's partner territories is indicated by a symbol . As a non-member, you can only access the abstracts of the publications. Enjoy reading!
Small businesses and terroir strategies
Small businesses and terroir strategies
The end of a strategic model according to Alain BOURDIN
The end of a strategic model according to Alain BOURDIN
Provence, Alpes and Côte d'Azur: three territorial brands to galvanize regional tourism
Provence, Alpes and Côte d'Azur: three territorial brands to galvanize regional tourism
STUDY DISSERTATION | Know-how tourism, a new lever for intra- and extra-territorial attractiveness? What is the link with regional brands? What are the conditions for success?
