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#AS17 | Autumn School 2017 - Round Table 2: Regional image and strategic brand portfolio management

Benchmark Governance and Partnerships Brand, identity and perception
Source : Autumn School 2017.png

SUMMARY

Autumn School 2017 - Attractiveness on a regional scale - October 25 at the Pharo - Marseille

Event organized by the A&NMT Chair of the IMPGT - Aix-Marseille University, in partnership with the Provence-Alpes-Côte d'Azur Region.

Presentation of the IMAGETERR17 study:

  • Christophe ALAUX, Director of the A&NMT Chair and IMPGT, MCF IMPGT-AMU
  • Lionel FLASSEUR, Director, Auvergne-Rhône-Alpes Regional Tourism Committee
  • Aurélie LOUBES, Communications and Marketing Director, Nouvelle Aquitaine Region
Keywords: best practices, study, case studies, image, IMAGETERR (r), best practices, new practices, trends, Region, PACA, Auvergne-Rhône-Alpes , Nouvelle-Aquitaine, Provence-Alpes-Côte d'Azur, Autumn School, #AS17.
Illustration : Autumn School 2017

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