SUMMARY
Agir pour un Tourisme Responsable (ATR ) is an association founded in 2004, which federates around a hundred brands committed to transforming the tourism sector towards greater sustainability. This report, published in March 2026, presents the results of a survey carried out between June and December 2025 among 148 group travel organizers (CSEs, COSs, associations, clubs), aimed at taking stock of the integration of responsible tourism into their practices.
Budget remains the dominant selection criterion (94%), ahead of holiday quality and destination originality. Environmental commitments and service provider certifications are secondary criteria, perceived as "extras" rather than requirements. Half of all respondents already include criteria for inclusion and local proximity in their specifications, revealing a conception of responsible tourism more rooted in the social and local than the ecological. The main obstacle to a more responsible approach is organizational: lack of information (31%), time (16%) and identifiable service providers (15%).
This report confirms that promoting local players and proximity circuits is a more effective operational argument than environmental rhetoric when canvassing this segment.
Keywords: responsible purchasing, call for tenders, short circuit, Comité Social et Économique, selection criteria, sustainability, survey, inclusion, label, tourism offer, prescriber, proximity, CSR, awareness-raising, ecological transition
Illustration : © Agir pour un Tourisme Responsable
