SUMMARY
CONFERENCE: TOURISM AT THE CROSSROADS OF TRIPLE REGENERATION
Speakers: François-Xavier CHAMBOST, Founder and President of Bed in Shop | Susan ESTLER, CEO - Travel Marquette / Michigan | Laurie SOUVIGNET, Director - Agence Aix-les-Bains Riviera des Alpes.
Experts : Sandrine CHAUSSON, Directrice Adjointe Office de Tourisme et Congrès - La Grande Motte | Emilie THIRY, President and Founder of Talk the walk - LUMIÅ.
Moderator: Vincent AUBRÉE, Director of Marketing Promotion - Destination Rennes.
This plenary conference will look at the profound changes taking place in the tourism sector through the prism of the contribution made by companies and destination management organizations to regenerative tourism.
By inviting speakers and panelists, the concrete cases discussed will show how public and private players are rethinking their strategies in an attempt to achieve the objectives of this triple regeneration: of the living, of society and of the economy. The conference will offer concrete examples of how companies and local authorities are working to preserve a destination, improve collaboration between local players or develop regenerative tourism projects based on local know-how.
Keywords: carbon footprint, business model, city center, energy costs, water, regenerative economy, regenerative business, experimentation, identity, net positive impact, social impact, new business models, care, respect, natural resources, revitalization, development strategy, territories, mass tourism, regenerative tourism, commercial vacancy, Place Marketing Forum, PMF26, Aix-en-Provence.
Illustration: © Chaire A&NMT
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